European destinations present a wide variety of high-quality cultural attractions and events. Cultural activities are ranked as the main motivators for international city tour-ism.
Hence, tourism - characterised by a high percentage of small and medium-sized enterprises (SMEs) - considerably benefits from a wealth of cultural activities and manifestations. Renowned experts of international standing will outline the road to innovative co-operation between tourism and culture, define the benchmarks for “win-win” partnerships and for sustaining a long-term co-operation which will support both, tourism SMEs and cultural entrepreneurs and institutions.